How should you structure your marketing program? What should it accomplish? What is the role of video and Web 2.0 tools?

Customer Perception creates market share and density of business in a territory that creates a natural productivity advantage that you can leverage into additional profits with leadership productivity in operations and driving high gross profit per order with marketing. Marketing needs to create preference for your company and your products. It also needs to remarket additional products and services to customers once they have been attracted to build the average gross profit per order, the biggest determinant of customer profitability. But how does a distributor mix both tradiional media and Web 2.0 media in this Web 2.0 world? Read on (Excerpt from Discover Your Core, Then Go For More)