If you're going to convince high level customers to buy complex proposals, you need more intimate tools that are versatile for large meetings and small. If you haven't looked into iPad2 already, you need to. It can play videos and PowerPoint presentations on your customer's desk or meeting table, stream them into a television if you have appleTV. And it's instant-on. No waiting for bootups, awakenings or software initializing. Click the title for more....

I've been working with producing movies and presentations that can be presented on the iPad for over a year now. The game is exploding. The iPad can present PowerPoint (converted to Apple's Keynote presentation app) in an intimate, less intrusive way than a laptop. It can present movies you've produced starring you and your people, or any other short movie. You can embed it in the presentation. But that's not all.

You can create pdfs of your literature and store them on the iPad, and email them to the customer right after your presentation as a leave with if you're fresh out of printed copies. You'll need a 3G model of the iPad to do that, or bring along a MIFI connection. (portable wifi router from Verizon, Sprint and others that's the size of a credit card).

But that's not all, either.

HDMI TV connection

IPad2 has a connection device (an option) that allows you to hook up to an HDMI enabled TV or Projector. So you can present to a whole group. If you buy Apple TV, movies produced in Apple's MP4 format or converted to it can stream through a WIFI system into your APPLE TV, connected to your sound system and TV or projector. Both video and audio will transit through WIFI. And the Apple TV is an amazingly economical $99.00.

Yes, that's me in the video on the big screen with the iPad in the foreground... streaming VIDEO AND AUDIO OF AN MP4 MOVIE through WIFI THROUGH THE AIR to AppleTV.

The clip is about my book, being endorsed by ABC Secret Millionare's James Malinchak, one of my speaker/marketing coaches. Can you see yourself streaming a movie about your products and services to your customer in your meeting room or better yet... right in your customer's place of business on his desktop with the iPad? If no, get busy.

If you're NOT producing Video and your own pdfs of your marketing and sales collateral, you're going to be eclipsed by your competition soon. Not to worry. I have developed a format for writing video scripts including props and background photos behind the speaker and many other tricks.

I'm already producing these things for myself and clients. In the past year I've figured out how to go print ready, with full bleed productions out of Word 2011 for the Mac, which now has a publisher mode and tremendously enhanced picture management capabilities. With a great photographer I can do great layouts and copy editing... and get things print-ready. I go from idea to execution FAST.

And that's where you need to get.

Strategy isn't Enough!

You have to communicate it effectively. Here's what you need to do in this day and age....

1. Start using self-produced and manufacturer videos for embedding on web pages and using in presentations.
2. Start using an iPad2 or Xoom tablet for more intimate presentations (iPad is instant on)
3. Learn how to produce full bleed documents for creating pdfs and print ready proofs for printing (the color goes all the way to the edge, no nasty 1/4" white borders on your prints)
4. Learn how to integrate all of this into effective campaigns: multiple impressions designed to create customer ACTION.

#4 is a whole article - even a book... unto itself.

For now... drop me a line or give me a call if you want to know more.

Neil Gillespie

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