Market Share is For The TAKING
publication date: Jun 7, 2010
This is a timeless Neil Gillespie article that was downloaded over 2,000 times from 1997 through 2003 from one of Neil's former sites. Gillespie now says that while consolidation is not proceeding at a rapid pace right now (2010), competition is nevertheless fierce in the downturn and distributors must focus on market share as one of the cornerstone growth strategies in the new economy. You've got to outperfrom and outmarket your competitors. But how? This article makes it plainly clear that you need to focus on your share pisitions and figure out how to take share form competitors by becoming a tougher one yourself.
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